Tips for successful Cosmetic Packaging for your Store



Where are the Custom Cosmetic Boxes? In the bathrooms, in toiletry bags, in handbags but also in supermarkets, specialty stores, and drugstores ... Depending on the range chosen, you will benefit from multiple points of sale. But you won't be the only ones.

Nothing looks more like one lipstick than another. Only a few things differentiate them… and the packaging is undoubtedly one of the most important.

Do Not Systematically Follow the Codes of Cosmetic Packaging 

We have said that a tube of lipstick is always a tube. It is inserted in a cardboard box, optionally, for sale in the store. In short, nothing very original to show off and attract interest, especially when you're a new brand.

Although… In recent years, we have seen the emergence of new containers for the most classic products. What makes it possible to stand out very easily?

It will be a little decent packaging if you are targeting a young audience, a shampoo that will not be in a bottle but rather in a tube. Opting for a presentation that is out of the ordinary, out of habit, is a very easy way to get noticed.


Do Not Always Align with Existing Colors on the Shelves

When preparing your Cosmetic Packaging Boxes, you must always study what is happening with the competition. This is an opportunity to see that most products, for example, use a white bottle with a label where only a few words are in color, and where a photo of a product used in the composition appears.

So there are very clear trends that customers are used to following and recognizing. It doesn't mean you absolutely have to do the same. How, indeed, to succeed in standing out from the crowd if you are similar to the others?

 


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