The Role of Color in Custom Pizza Boxes Products Design



Color is one of the most powerful marketing tools in Custom Pizza Boxes. It is fundamentally important in the visual design of the brand, because it is he who attracts attention and evokes certain emotions and consumers of the product.

So all large companies and quality brands always take into account the role of color in the design of packaging products. By the way, there are studies that claim that brightly colored creative packaging sells as much as 60% better.

Custom Pizza Boxes give Brand recognition

All large companies and brands have their own colors that are associated with them. For example, red Coca-Cola labels or blue Pepsi cans. The same packages of chips or chocolate bars look almost identical, so shoppers in the store are looking for the desired color first. And it doesn't matter at all whether in the end these products belong to one or different manufacturers - they work for a different target audience.

Color Brings Great Diversification

All the characteristics by which we in one way or another can determine the color are divided into subjective or psychological and objective or psychophysiological. The quality characteristics include color tone, lightness, and saturation.

The perception of color on Pizza Packaging Boxes depends on many factors: from the cultural environment of the region to the type of lighting and the neighborhood behind the counter. As a result, consumers develop emotional and associative reactions that are important to predict in advance.

From a physical and more mundane point of view, the colors on the packaging determine its readability, the visibility of individual elements, and accents.

On the packaging, color solves four tasks: it grabs attention, increases recognition, makes it attractive and highlights information.

Custom Boxes Colors impact the sales

There are dozens of studies on how packaging color affects direct sales. Users had to evaluate the quality of the powder, and as a result, the series in orange packaging was recognized as the most effective, and in blue packaging ineffective. However, the bottom line is that the powder in both packs was the same.

Customize your restaurant shelves according to Box Packaging

The second important nuance is the excess of information noise that we experience every day. Approaching a supermarket shelf, a person is surrounded by dozens of packages and gaze at hundreds of products in just a few seconds.

This is where color comes in. It has been experimentally found out for a long time that people of different ages, gender, from different countries and simply different target audiences prefer their colors.

For example, statistically, men are more likely to choose bright packaging, while women are more likely to choose more discreet but warm colors. Pensioners prefer blue shades and do not like yellow, while residents of large noisy metropolitan areas prefer yellow and orange boxes.

 Expensive goods are often packaged in neutral, restrained white and gray tones, and cheap ones - in catchy and flashy ones.

How to choose a color for Custom Pizza Boxes?

There are basic associations that work almost win-win. Red is the color of passion and is preferred by food manufacturers. Blue is the color of calmness and harmony, which is often found in the packaging of baby products or, for example, dairy products. Green is the main natural color that is now actively used for labeling eco-friendly products.

Conclusion

But when choosing, you need to take into account secondary factors: the portrait and gender of the target audience, the purpose of the product and the price category, associations. Different countries have their own cultural characteristics, and the same festive white in other latitudes will turn out to be mourning. Finally, seasonality is important: for example, cold blue Custom Printed Pizza Boxes sells best in summer, and sunny yellow packaging in winter.


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