How to attract customers with Custom Rigid Boxes Packaging?



Why remain anonymous when you have the opportunity to be unique and stand out from your competition by showing your originality? One of the easiest and most effective ways to grab the attention of potential customers is personalized custom rigid boxes packaging.

Application of custom rigid boxes

Whether you are a restaurant or a cafe, you have certainly used paper bags or paper cups for your customers to take their food or drink with them. This means that you are already spending money on packaging. By spending between 30-and 50% more, you can get these wrappers in any print you want. 

Having personalized custom rigid boxes packaging can allow you to gain three important advantages:

 1. A better customer experience

 2. Attract potential customers

 3. Better Brand Recognition. In this article, we explain these three benefits in detail.

Better customer experience

Our five senses are connected. When one of our senses is positively stimulated, it has a positive impact on our other senses and on our opinion. Therefore, when a drink is delicious, it is even more delicious in our eyes when it is in a nice cup. 

This also works for a take-out meal served in a pretty printed bag. An original and simple custom rigid boxes design is a great way to create an exceptional customer experience and to ensure that your customers will come back to you.

Attract potential customers with custom rigid boxes

Personalized custom rigid boxes packaging is the best opportunity to increase the visibility of your brand and attract new customers. For example, the average tasting time for a take-out drink is 34 minutes. 

This means that with a cup personalized with your logo, your customer carrying their drink will show your logo and advertise for approximately 34 minutes. Personalized packaging is therefore an effective way to optimize your marketing strategy. 

Provoke your Audience to Emerge Branding

Why do all the big and well-known brands all have personalized custom rigid box packaging with their logo? The reason is obvious! Showing your logo increases consumers' familiarity with your brand and the association between your brand and their experience. If you strive to remind your customers of your brand and concept, they will recognize you in all circumstances and will trust you. This gives you an advantage over your competition.

Things to consider when buying personalized custom rigid boxes packaging

Here are some important points to consider when shopping for personalized packaging.

First, check the colors used to print the packaging. Are the colors used Pantone colors? Or is the printing four-color? With a four-color process and CMYK colors, you can use as many colors as you want for the design at no additional cost. Pantone colors give you a wider choice of colors and the most widely used printing system in the food packaging industry.

Next, it is important to consider the printable area on the custom rigid boxes packaging: is it limited, or can print over the entire area of ​​the packaging? Most of the time, it is only possible to print 40 to 50% of the packaging surface, which limits your possibilities. 

Consider Professional Printing for custom rigid boxes

Finally, consider the printing method for custom printed rigid boxes used by the manufacturer. The most common methods are offset printing or pad printing. Pad printing is pad printing that allows printing on flat and convex surfaces. Offset printing is a rolling printing method, where printing is done by rolling the print onto the printable surface. This method is mainly used for printing paper. 

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