5 Practical Ways to Add Value to Custom Bakery Boxes

In the operation of a virtual store, the main objective is to make the visitor complete an order. Often, shopkeepers are not concerned with custom bakery boxes, leaving aside the potential to work on loyalty.

However, the order in your store is only completed when the customer receives the purchase at home, opens the packaging and checks the condition of the product. This first contact of the customer with the product and with your brand is as important as the experience he has when browsing and buying in your store.

In this sense, I will address here ideas to enhance the consumer experience in receiving the goods and prepare packaging that surprises its customers.

The importance of custom packaging in e-commerce

There is no arguing, the packaging is the presentation of your product and the initial impression that the customer will create of your brand. Therefore, investing in a differentiated delivery has the ability to influence the positive or negative idea that the consumer will create in relation to your business.

In other words, that moment counts in the consumer's experience. Even after completing the purchase, he remains in contact with his store and the arrival of the order is crucial for him to build a final thought about the brand. In addition, packaging can be a great way to stand out from your competitors, as well as add value to the brand and product.

Tips to enhance the packaging of your products

1. Send samples

If you have the possibility to get free product samples from your suppliers, use them to send to customers. With this practice, you present your customer with a new product and have the possibility to make a new sale. A tip is to think of products that have some relationship with the item purchased and that minimally matches with the customer.

For example, if you sell pizza and the sale was for a product for oily vegs, it is worth choosing a cream or something for the same type of material. That way, your customer will actually be able to use the product and will be very pleased to receive a new item for free.

2. Send little gifts

Like free samples, small gifts and presents will surprise your customers. It doesn't have to be anything out of your budget, just something simple to convey the impression of care and attention to the customer. You can send something useful, like a mousepad, a small calendar or some other product that piques the customer's interest.

Presenting with a product that is in your catalog is a good idea, because you end up advertising another item.

3. Offer discounts on Paperboard packaging in Bulk

You can send the discount directly to the customer's email, but why not surprise him by sending it with the purchase? When opening the custom printed bakery boxes and finding a discount that was not waiting, the customer has the chance to make a new purchase.

Choose personalized bakery boxes offers, such as a discount on a product category based on past purchases or on a product he has already viewed. The idea here is to make him go back to the store and place a new order, so offering free shipping on the second purchase is also an alternative that will please.

4. Customize tickets on a custom box

Can you imagine opening a box and seeing that someone wrote a note by hand? The act demonstrates that each customer is unique and that your brand cares about those who choose your store. Write a positive message or invite the customer to follow you on social media.

This connection with the customer also shows that there are real people working behind that virtual world. In addition, your company can still earn spontaneous media, if the customer decides to disclose what he received on the social networks themselves.

5. Offer differentiated packaging

Offer the customer the possibility to pack the products for gifts and have papers with different themes available. You can offer the possibility to add a card and send another treat together, like a chocolate.

In packaging, offering the option of wrapping with sustainable materials, this awareness also adds value to its delivery and demonstrates that the company is concerned with this cause.

Conclusion

However, creating a unique  Bakery Boxes Wholesale experience can be a competitive advantage for your company, not only to generate repurchases, but also to win new customers. So, evaluate what kind of experience they are passing on to their customers and try to rethink their packaging.

With simple changes you can transform that final moment of purchase and gain more prestige and admiration from consumers.